Data continues to maintain the front of any discussion in Education these days surrounding performance; whether it be student learning/performance or financial/operational management. The bottom line it has become embedded in our culture with acronyms such as KPI (Key Performance Indicators) or the new concepts such as PARCC (Partnership for Assessment of Readiness for College and Careers).
This article I picked up on LinkedIn supports that concept and underscores the relevance of "Bid Data" - Check it out:
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